Since the launching of a television advertising campaign for this service on January 24, 2011, 32% of St-Hubert restaurant orders are now made online. This is an increase of 6% compared to the average 26% recorded in 2010. The remaining orders are made by phone. The restaurant prefers not to disclose its objectives for this ordering service.
“Our goal is to rejuvenate the brand, to attract young people in our restaurants. Moreover, in a few months, it will be possible to order through our smartphone application”, says a spokesperson for St-Hubert restaurants.
St-Hubert restaurants allow their customers to buy meals on the Web since 2001.