The Total Economic Impact Of The Magento Enterprise eCommerce Platform
Magento Enterprise Enables A Scalable eCommerce Platform That Drives Businesses Growth Forrester interviewed five merchants for this study. The financial analysis is based on a composite merchant that represents the merchants that we interviewed. The composite merchant has $40 million in online sales and operates both brick-and-mortar stores as well as its eCommerce website. Its […]
Our 10-step design process for a successful logo
Client brief is received We read it, analyze it and ask questions. We understand the client’s products and services Research process We research the client’s industry and business Research competition (but we do not copy) We verify the industry trends We learn about competitors’ trends Inspiration stage We study the target audience We contemplate Selection […]
The cost of cart abandonment
Have you ever estimated the rate of cart abandonment for Internet retailers? Research from 17 recent studies on e-commerce cart abandonment show an average abandonment rate of 67.98%, with rates ranging from 60% to 91%. One client website we manage shows an abandonment rate of 48%. By taking steps to recover those orders, we recovered 61% of them, […]
BDC earmarks $200 million to help entrepreneurs invest in ICT
Montreal, October 17, 2011 – The Business Development Bank of Canada (BDC) today announced that it is setting aside $200 million for loans to help entrepreneurs gear up with information and communications technology (ICT). “We now know that ICT has a very real impact on small business productivity, innovation and competitiveness. In fact, much of […]
10 mistakes E-commerce sites make
E-commerce sites have the tough task of competing against brick-and-mortar stores and online retail giants for often savvy online shoppers. According to a study of online consumers conducted by Marketing Media, here are the top 10 mistakes that e-commerce sites make, that cost them sales and customers. Cost Consumers consistently rate cost as the most […]
Why Marketing Media’s web designs are superior
When shopping for goods and services on the web, we all have seen websites that look like they were put together by a brother-in-law or neighbor down the block, with their misplaced graphics, cheap images, incompatible fonts, and horrible navigation. Businesses with poor or amateur designs never seem to serve a large customer base. This is […]
On-page optimization demystified
Most people are at least somewhat familiar with the process of SEO. They get the basic idea, but not the fine details. Today’s topic is on-page optimization. Specifically, we’ll review what on-page optimization entails, and how to do it properly to achieve the best results. On-page optimization refers to any website design factors that can […]
