The Total Economic Impact Of The Magento Enterprise eCommerce Platform

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Magento Enterprise Enables A Scalable eCommerce Platform That Drives Businesses Growth Forrester interviewed five merchants for this study. The financial analysis is based on a composite merchant that represents the merchants that we interviewed. The composite merchant has $40 million in online sales and operates both brick-and-mortar stores as well as its eCommerce website. Its […]

Drive Sales with Facebook: THE GUIDE FOR RETAIL MARKETERS

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In this guide, we’ll share how you as a retailer can best market across Facebook, Instagram and Audience Network. For each of your key objectives, we’ll show you how to align with the customer journey. Each retailer is unique and has its own specific goals and challenges. Based on your objectives, we will help you […]

Software CW: Success Story with 3dcart

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As a website agency, Marketing Media wants to support its clients with the strongest and most efficient tools in order to promote their e-commerce or website. One of our clients, SoftwareCW is a growing online retailer of software for personal, business, governments, and educational institutions, that started its online journey with us, along with partners […]

4 Key Reasons Local Businesses Fail When Using Google AdWords

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You probably heard business owners talk trash about Google AdWords, as an expensive, complicated and ineffective tool. Let them talk : this means there will be less competition for you! AdWords does have a bad reputation in many sectors. While clicks are expensive for most people and the interface complex, generally, when advertisers get bad […]

New Partner Announcement – Ebridge

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We are proud to announce our new partner Ebridge. We pride ourselves in our cross-platform and systems integration capability. eBridge Connections is the leading accounting / ERP integration platform for eCommerce, EDI, and CRM, that eliminates the need for manual data entry.      

Bigcommerce Case Study: Treadmill.com

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Whether you’re just starting out or growing sales into the millions, learn from one of our successful merchant Treadmill. Treadmill.com partner Marketing Media for a quick ramp-up with on-boarding and custom ecommerce design on BigCommerce Enterprise and Searchspring. Marketing Media is a recognized BigCommerce certified partner since 2010. Get ecommerce help from certified experts. Need […]

How to choose a web agency?

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This question often comes back to business managers, and unfortunately, the answer is not as easy as it seems. As when buying a new car, prices can vary from a model to another according to quality, options and performance. Some agencies offer prices as low as $1,000 for designing a website, while some corporate websites like […]

Best SEO advice for 2015

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Over the past few years, SEO has greatly evolved, particularly since Google’s Panda and Penguin’s updates. Here are a few pieces of advice that will help optimize your website and improve positioning on search engines, to reach your clients more easily. Choose your keywords precisely  Keywords choice is key. Keywords must be relevant, and able to convert and position well on […]

Selecting the best website shopping cart

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Are you launching an online store? There are many shopping carts available out there, and it can be very difficult to compare them all. Hopefully, we gathered a little advice to help you make a better choice. Assess your current and future needs  Generally speaking, all CMS have the same basic features. However, for more advanced CMS options like […]

360 Web Strategy

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Nowadays, simply having a website is not enough. As many merchants do, you wonder how you could put an effective web strategy in place. You have to know your website, built a trust relationship, attract your visitors, convert them and engage with them. This is where the concept of a 360 Web Strategy comes into play.  Let’s take […]

Indice du commerce électronique au Québec en 2015 (étude du CEFRIO)

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Comme à chaque année, le CEFRIO a publié son Indice du commerce électronique au Québec. Cette vaste étude a pour but d’aider les entreprises du Québec à connaître les réponses à plusieurs questionnements, tel que : Qui vend en ligne ? Qu’est-ce que le commerce électronique apporte aux entreprises ? Comment vend-on en ligne ? […]

Our 10-step design process for a successful logo

Client brief is received We read it, analyze it and ask questions. We understand the client’s products and services Research process We research the client’s industry and business Research  competition (but we do not copy) We verify the industry trends We learn about competitors’ trends Inspiration stage We study the target audience We contemplate Selection […]

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The cost of cart abandonment

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Have you ever estimated the rate of cart abandonment for Internet retailers? Research from 17 recent studies on e-commerce cart abandonment show an average abandonment rate of 67.98%, with rates ranging from 60% to 91%. One client website we manage shows an abandonment rate of 48%. By taking steps to recover those orders, we recovered 61% of them, […]

Stem Footwear partners with Marketing Media for ecommerce excellence

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“Between Marketing Media’s expertise and the importance of designing a unique brand for the concept, I saw real value in hiring someone to help me optimize my store design,” Andrew remarks. “While a lot of design firms put more time into flashy surface design, Marketing Media had a great track record for focusing on optimizing […]

10 simple SEO tricks

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As an entrepreneur selling on the web, having a nicely designed website is one thing, but being discoverable among the crowd is something else. Have you ever asked yourself how your potential customers will find your webstore? Can you really sell if nobody finds your e-commerce website? The answer, obviously, is no. That easily explains why […]

How to tell your E-commerce company is succeeding

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Can you tell if your e-commerce company is succeeding, or failing? There are a number of indicators that could help turn things around before it’s too late. Three main areas contain data that you should pay particular attention to. Read more to learn how to tell if your website is succeeding, and will continue to thrive in the […]

The best website designs by Marketing Media

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When you wish to sell your products through e-commerce, Marketing Media can give you a leg up from the first day your site goes live. There is more to selling online than meets the eye. The best website designs have been built by a team of experienced professionals. This is what you get with the Marketing Media team. […]

5 questions the best web design agencies can answer

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Never hire a agency before talking to them and asking some key questions. The best web design agency will have all the answers and will ask you questions in return. Your website is too important for your business to take for granted that the agency you hire is knowledgeable and experienced. Getting to know your web […]

Best deal graphics and printing website is online!

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Best Deal Graphics and Printing Website

Ten common mistakes made by E-commerce business owners

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There are many advantages to starting an e-commerce business. The Internet provides an endless amount of marketing opportunities and e-commerce businesses require very little start-up money. Even though starting an e-commerce business has numerous advantages, it is very easy for businesses to make common mistakes when starting. To be successful, businesses must avoid these ten mistakes. Choosing a domain […]

Web design checklist: What clients should provide their web agency

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When conducting a Web design project, preparation is paramount. The client should have an idea of his or her budget, requirements and goals. Neglecting the preparation stage can result in confusion, disorganization, and a less-than-satisfactory outcome. The website design checklist below outlines some of the main factors to consider when preparing to work with a […]

How to find a quality E-commerce web designer

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In recent years, advancement in technology and access to information on the internet have combined to simplify the website development process. Setting up a business website no longer requires a degree in computer science. Templates allow users to build a website quickly using established layouts and features. However, while these templates eliminate the need for […]

7 ways to optimise for strong product pages

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Canonical tags for duplicated content E-commerce websites are extremely complex. These systems have a lot of processes going on at the same time and unfortunately, they are not usually designed with unique product URLs in mind.For example: www.example.com/product-1.html = The primary shortest product URL you can visit to see the product www.example.com/category-1/product-1.html = Navigating to the […]

5 reasons you should hire a professional web design company

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Any business that wishes to be competitive in the online or offline market must have a professional website. Internet has become the leading resource for people to find information, with business research being a leading reason to perform a search on the web. Businesses that do not have a professionally created website risk losing potential […]

Marketing Media releases Stemfootwear.com

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“On September 15th, we simultaneously launched our product and new website, www.stemfootwear.com,  and opened the flood gates to taking orders on our new 3dcart site. In the first 30 minutes only, we had over 45 orders; in 6 hours we reached 100 orders, and in 24 hours, we had over 180 orders. The past three weeks have been […]

Wireframing: The key to a user-friendly website

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In web design, wireframing is the process of creating a basic sketch of the website’s user interface, without skins or graphics. It is conceptually similar to using an outline or graphic organizer in writing, and is an invaluable part of setting up a high-quality website. By stripping away the graphics, wireframing forces a designer to […]

How to choose the best web agency

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When your company needs a website, choosing the right web agency ensures that your business is properly represented online. Most business owners do not understand how to choose a web designer and what to look for. It can also be hard to tell if a company offers the extra services you need. Hiring a web design […]

Your mother was right: first impressions do matter

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Websites must convey a feeling of trust, even at first glance! Think of your website as an important job interview. From the moment a candidate steps into the interview room, his or her appearance, confidence and apparent trustworthiness are being assessed. The well-dressed, confident, genuine person earns the right to be considered above other applicants. The same goes for your […]

ProteinCo’s new online shopping store is now live

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ProteinCo’s new online shopping store

BDC earmarks $200 million to help entrepreneurs invest in ICT

Montreal, October 17, 2011 – The Business Development Bank of Canada (BDC) today announced that it is setting aside $200 million for loans to help entrepreneurs gear up with information and communications technology (ICT). “We now know that ICT has a very real impact on small business productivity, innovation and competitiveness. In fact, much of […]

Delorme LeBel Bureau Savoie Avocats website is now live

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Delorme LeBel Bureau Savoie Avocats website

With web design, clients get what they pay for

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A business without a website has become something akin to a business without a  front-door sign — you cannot draw clients if they can’t find you. It has become a habit for the average consumer to turn to the internet for information on companies with which they do business. Therefore, a professional website can be the difference […]

Ten principles of UI design

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The User Interface (UI) is the element of technology, such as software or web applications, that facilitates the convenient and efficient use of a web design. UI design can be complicated; it is however a key part of web development. UI designers must keep these 10 basic principles in mind: Understanding the market This is the target […]

With Web Design, Clients Get What They Pay For (Part 2)

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Expectations vs. deliverables While browsing on the web, we found this interesting blog post from an e-commerce entrepreneur, which we thought was a really interesting case for explaining the ongoing situation with high expectations, but low budget. Marketing Media does not take a stance on this issue.  We only express our opinion based on our own experience, and we draw our […]

10 mistakes E-commerce sites make

E-commerce sites have the tough task of competing against brick-and-mortar stores and online retail giants for often savvy online shoppers. According to a study of online consumers conducted by Marketing Media, here are the top 10 mistakes that e-commerce sites make, that cost them sales and customers. Cost Consumers consistently rate cost as the most […]

Things to consider when redesigning a website

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A website redesign could revive a business’s web presence. The website introduces potential customers to your business and informs them of the services that are provided. Unfortunately, a poor web design can deter visitors from becoming customers. For this reason, improving the design of the website is crucial. Before engaging in a redesign, some factors must be taken […]

32% of St-Hubert restaurant orders are made online

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Since the launching of a television advertising campaign for this service on January 24, 2011, 32% of St-Hubert restaurant orders are now made online. This is an increase of 6% compared to the average 26% recorded in 2010. The remaining orders are made by phone. The restaurant prefers not to disclose its objectives for this ordering service. “Our goal is to […]

Great web design = Leads & sales

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Creating a multi-faceted website that attracts prospects and customers A great website design feel and look is just the beginning of your journey toward communicating with your visitors. An attractive website is practically useless without an effective user interface, a proper SEO strategy and customer response. What do you mean by “great web design = leads & sales?” […]

A professional web design company is what you need

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Whether your business has been running for years or started only recently, it is important to have a website. Not only can you provide access to potential customers at any hour of the day or any day of the week, but you can also reach people from all over the world. Owning and running a website […]

Advice for a customer-friendly E-commerce web page

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E-commerce is a $500 billion market, which, by 2016, is expected to grow to $1,500 billion. If you wish to sell merchandise or services on the web, a great e-commerce web design that gives you an edge over your competitors is vital. Each e-commerce business is unique and requires its own customized design. Any good e-commerce web […]

10 reasons why you need a website in 2015

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An online website is absolutely necessary in the modern business world. A website is a representative resource for customer service and relations, and also the best tool for attracting new business to your organization. Customers expect you to be on the web Nowadays, customers judge your business credibility by your online presence. WIthout an online website, your company […]

When should you consider redesigning your website?

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When should you consider redesigning your website? The business industry recently published an article on the lack of strategic vision regarding website design from small and medium enterprises in Quebec. Running a dated website without taking action to update it leads to problems, including an adverse impact on the brand and the image of the […]

Cheap or great website designs?

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The planning process. As a director of sales for the website agency Marketing Media, I receive a lot quote requests in a given day. The number one question I need to answer is how much does it cost for a website? That is a very vague question and it is almost impossible to answer since […]

Graphic designer copyrights

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Who owns a customer’s graphic works? Unless otherwise specified in the design contract, because there should always be a contract,  the rights to a designer’s design creations remains the property of the designer or the design agency. If the designer works in a design agency, copyrights belong to the design agency. When delivering work for a […]

What is a digital agency?

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Digital agencies – Digital company branding A new media agency, also known as a digital agency, is a business that offers services that require technical development and creative development. Most of the products offered by digital agencies are web-based. Services typically range from e-mail marketing, web design, e-commerce design and micro-site design. More advanced services […]

Request a free custom web design estimate!

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Marketing Media will show you exactly what you need to do and implement to begin generating new clients on the Internet. Our website agency offers a complete custom website design, entirely conceived with your specifications in mind, and hosted on our simple and easy to use publisher on behalf of your business. Our web firm caters solely […]

The cure for web ugliness

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It’s easy to identify an ugly website. Ugliness in web design is immediately obvious, as it generates a visceral reaction. In worst-case scenarios, a bad website can literally give a headache to the viewer. Website patrons are not only perceptive of ugliness; they’re quick to judge it, too. The average viewer will render their verdict on a website […]

Selecting an e-commerce web design firm that gets straight to the point: your Q & A’s

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Does your website deserve an update or a better e-commerce solution? Are you taking the first steps in creating a new website for your company, but are not sure where to start? Either way, there’s no doubt that selecting the best e-commerce web design company will be a pivotal decision to navigate the whole process. Selecting the right web […]

Why Marketing Media’s web designs are superior

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When shopping for goods and services on the web, we all have seen websites that look like they were put together by a brother-in-law or neighbor down the block, with their misplaced graphics, cheap images,  incompatible fonts, and horrible navigation. Businesses with poor or amateur designs never seem to serve a large customer base. This is […]

The necessity of valid HTML coding

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It might seem like you don’t need to know any type of programming to put up a website, even an e-commerce website. Actually, if you’re going to spend the money to put up a web page, you’ll want to make sure the person who works on your site knows HTML, especially for an e-commerce website. All it takes […]

On-page optimization demystified

Most people are at least somewhat familiar with the process of SEO. They get the basic idea, but not the fine details. Today’s topic is on-page optimization. Specifically, we’ll review what on-page optimization entails, and how to do it properly to achieve the best results. On-page optimization refers to any website design factors that can […]

The ultimate guide to on-page optimization

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Among the many factors that impact website performance and ROI is on-page optimization. Conversion rates often depend on the tiniest differences in layout, content and other on-page elements. On-page optimization is simplified by the availability of free tools like Google Website Optimizer and Google Analytics. By using these applications, you can conduct split and multivariate testing for efficient […]

Why valid HTML for your website matters

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Web design has come a long way in the last decade, as far as front-end development technology is concerned. Gone are the animated GIFs, scrolling banners, and flashing ‘Click Me!’ buttons of yesteryear. In their place, we now have sleek, eye-catching designs and well laid-out navigation menus and interfaces. However, many designers still neglect to […]

Designing simple webpages

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Designing a webpage can be as simple as opening Notepad and writing some HTML, or as complex as loading a content management system such as Joomla or WordPress. Just remember, back-end never wows visitors. Front-end does. The front end of your website needs a clean layout, a readable color scheme, and be simple and easy to navigate […]

Cognitive caveat – Tips for fostering creativity

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Creativity is not limited to web design. Valuable in almost any aspect of life, it can be as intangible as smoke. It is here one moment and can be gone the next. So how can you hold on to that creative mindset even when you are having a bad day? These tips will help kick […]

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Marketing Media website launch

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We hope you enjoy our new marketing agency website and we look forward to your feedback. Please report any bugs you find here. We took every effort to iron out any irritating bugs and ensure a seamless surfing experience. However, as with many new website launches, there are bound to be a bug or two hiding from us somewhere. So […]

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