The digital revolution has grown dramatically in recent years. Most small and medium-sized businesses need to be part of this trend in order to remain competitive and to provide a wider range of services to their customers. Regardless of the strategy you wish to adopt, many possibilities are available to you: modernization of your Web […]

Magento Enterprise Enables A Scalable eCommerce Platform That Drives Businesses Growth Forrester interviewed five merchants for this study. The financial analysis is based on a composite merchant that represents the merchants that we interviewed. The composite merchant has $40 million in online sales and operates both brick-and-mortar stores as well as its eCommerce website. Its […]

You probably heard business owners talk trash about Google AdWords, as an expensive, complicated and ineffective tool. Let them talk : this means there will be less competition for you! AdWords does have a bad reputation in many sectors. While clicks are expensive for most people and the interface complex, generally, when advertisers get bad […]

We are proud to announce our new partner Ebridge. We pride ourselves in our cross-platform and systems integration capability. eBridge Connections is the leading accounting / ERP integration platform for eCommerce, EDI, and CRM, that eliminates the need for manual data entry.      

Over the past few years, SEO has greatly evolved, particularly since Google’s Panda and Penguin’s updates. Here are a few pieces of advice that will help optimize your website and improve positioning on search engines, to reach your clients more easily. Choose your keywords precisely  Keywords choice is key. Keywords must be relevant, and able to convert and position well on […]

Are you launching an online store? There are many shopping carts available out there, and it can be very difficult to compare them all. Hopefully, we gathered a little advice to help you make a better choice. Assess your current and future needs  Generally speaking, all CMS have the same basic features. However, for more advanced CMS options like […]

Nowadays, simply having a website is not enough. As many merchants do, you wonder how you could put an effective web strategy in place. You have to know your website, built a trust relationship, attract your visitors, convert them and engage with them. This is where the concept of a 360 Web Strategy comes into play.  Let’s take […]

Comme à chaque année, le CEFRIO a publié son Indice du commerce électronique au Québec. Cette vaste étude a pour but d’aider les entreprises du Québec à connaître les réponses à plusieurs questionnements, tel que : Qui vend en ligne ? Qu’est-ce que le commerce électronique apporte aux entreprises ? Comment vend-on en ligne ? […]

Récemment, les avancées technologiques et l’accès facile à l’information sur Internet ont simplifié le processus de développement de sites Web. Développer un site internet ne nécessite plus un baccalauréat en informatique. Des modèles permettent à Monsieur et Madame Tout le monde de construire un site internet rapidement en utilisant les gabarits disponibles en ligne. Par […]

32 % des commandes aux restaurant St-Hubert sont faites en ligne depuis le lancement d’une campagne publicitaire télévisée sur ce service, le 24 janvier 2011. Il s’agit d’un bond de six points par rapport à la moyenne de 26 % enregistrée en 2010. Les autres commandes s’effectuent par téléphone. Le restaurateur préfère ne pas divulguer ses objectifs d’utilisation […]

Le commerce électronique est un marché de 500 milliards de dollars et, selon les données, on estime qu’il va croître jusqu’à 1500 milliards en 2016. Si vous voulez vendre vos produits sur Internet, il votre site de commerce électronique doit absolument vous offrir un avantage par rapport à vos concurrents. Chaque compagnie qui évolue en ligne est […]

Votre site Internet est la vitrine de votre entreprise Si vous voulez vous faire connaitre votre entreprise, mettre en valeur vos produits et services dans votre ville, dans votre région, dans la province de Québec ou même à l’international : votre site Web sera la vitrine qui répondra aux attentes de vos clients. Pour être vu et trouvé […]

Le comportement des consommateurs est plus que jamais influencé par les nouvelles technologies. Oubliez le marketing traditionnel. L’avenir est dans l’interactivité. Portrait du consommateur «intelligent». « Le rapport de force entre consommateurs et détaillants a complètement changé », indique Alain Dumouchel, associé des Services mondiaux chez IBM. Une étude du géant de l’informatique, rendue publique en […]

Combien de personnes utilisent encore les Pages Jaunes ces jours-ci? Un bien petit nombre, vous en conviendrez. Kristiina Lahde, artiste canadienne, a trouvé un moyen de recycler les bottins en œuvres d’art. Avant l’arrivée d’Internet, l’utilité des Pages Jaunes n’était assurément pas à démontrer. Par contre, aujourd’hui, on se questionne sur leur existence. En effet, quand on […]

Lorsque votre entreprise a besoin d’un nouveau site Internet, choisir la bonne agence Web vous assurera une excellente représentation en ligne pour votre entreprise. La plupart des entrepreneurs ne savent pas comment choisir une agence Web et ignorent quels sont les critères importants lors de l’appel d’offre. Il peut être difficile de déterminer si une agence […]

L’utilisation et la consultation de site Internet est en forte croissance. En effet, il appert que selon les données les plus récentes de Statistique Canada, 80 % des personnes de 16 ans et plus ont utilisé Internet à des fin personnelles en 2010. La fréquence d’utilisation est également surprenante et en hausse. Diverses activités se […]

Une stratégie gagnante! Est-ce qu’une page Facebook est un atout pour votre entreprise? Voici quelques statistiques* percutantes pour le prouver.

“Between Marketing Media’s expertise and the importance of designing a unique brand for the concept, I saw real value in hiring someone to help me optimize my store design,” Andrew remarks. “While a lot of design firms put more time into flashy surface design, Marketing Media had a great track record for focusing on optimizing […]

As an entrepreneur selling on the web, having a nicely designed website is one thing, but being discoverable among the crowd is something else. Have you ever asked yourself how your potential customers will find your webstore? Can you really sell if nobody finds your e-commerce website? The answer, obviously, is no. That easily explains why […]

Can you tell if your e-commerce company is succeeding, or failing? There are a number of indicators that could help turn things around before it’s too late. Three main areas contain data that you should pay particular attention to. Read more to learn how to tell if your website is succeeding, and will continue to thrive in the […]

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Any business that wishes to be competitive in the online or offline market must have a professional website. Internet has become the leading resource for people to find information, with business research being a leading reason to perform a search on the web. Businesses that do not have a professionally created website risk losing potential […]

“On September 15th, we simultaneously launched our product and new website, www.stemfootwear.com,  and opened the flood gates to taking orders on our new 3dcart site. In the first 30 minutes only, we had over 45 orders; in 6 hours we reached 100 orders, and in 24 hours, we had over 180 orders. The past three weeks have been […]

In web design, wireframing is the process of creating a basic sketch of the website’s user interface, without skins or graphics. It is conceptually similar to using an outline or graphic organizer in writing, and is an invaluable part of setting up a high-quality website. By stripping away the graphics, wireframing forces a designer to […]

When your company needs a website, choosing the right web agency ensures that your business is properly represented online. Most business owners do not understand how to choose a web designer and what to look for. It can also be hard to tell if a company offers the extra services you need. Hiring a web design […]

Websites must convey a feeling of trust, even at first glance! Think of your website as an important job interview. From the moment a candidate steps into the interview room, his or her appearance, confidence and apparent trustworthiness are being assessed. The well-dressed, confident, genuine person earns the right to be considered above other applicants. The same goes for your […]

Montreal, October 17, 2011 – The Business Development Bank of Canada (BDC) today announced that it is setting aside $200 million for loans to help entrepreneurs gear up with information and communications technology (ICT). “We now know that ICT has a very real impact on small business productivity, innovation and competitiveness. In fact, much of […]

E-commerce sites have the tough task of competing against brick-and-mortar stores and online retail giants for often savvy online shoppers. According to a study of online consumers conducted by Marketing Media, here are the top 10 mistakes that e-commerce sites make, that cost them sales and customers. Cost Consumers consistently rate cost as the most […]

A website redesign could revive a business’s web presence. The website introduces potential customers to your business and informs them of the services that are provided. Unfortunately, a poor web design can deter visitors from becoming customers. For this reason, improving the design of the website is crucial. Before engaging in a redesign, some factors must be taken […]

Since the launching of a television advertising campaign for this service on January 24, 2011, 32% of St-Hubert restaurant orders are now made online. This is an increase of 6% compared to the average 26% recorded in 2010. The remaining orders are made by phone. The restaurant prefers not to disclose its objectives for this ordering service. “Our goal is to […]

The planning process. As a director of sales for the website agency Marketing Media, I receive a lot quote requests in a given day. The number one question I need to answer is how much does it cost for a website? That is a very vague question and it is almost impossible to answer since […]

Digital agencies – Digital company branding A new media agency, also known as a digital agency, is a business that offers services that require technical development and creative development. Most of the products offered by digital agencies are web-based. Services typically range from e-mail marketing, web design, e-commerce design and micro-site design. More advanced services […]

Marketing Media will show you exactly what you need to do and implement to begin generating new clients on the Internet. Our website agency offers a complete custom website design, entirely conceived with your specifications in mind, and hosted on our simple and easy to use publisher on behalf of your business. Our web firm caters solely […]

Does your website deserve an update or a better e-commerce solution? Are you taking the first steps in creating a new website for your company, but are not sure where to start? Either way, there’s no doubt that selecting the best e-commerce web design company will be a pivotal decision to navigate the whole process. Selecting the right web […]

Most people are at least somewhat familiar with the process of SEO. They get the basic idea, but not the fine details. Today’s topic is on-page optimization. Specifically, we’ll review what on-page optimization entails, and how to do it properly to achieve the best results. On-page optimization refers to any website design factors that can […]

Among the many factors that impact website performance and ROI is on-page optimization. Conversion rates often depend on the tiniest differences in layout, content and other on-page elements. On-page optimization is simplified by the availability of free tools like Google Website Optimizer and Google Analytics. By using these applications, you can conduct split and multivariate testing for efficient […]