If you think about creating a website, hosting is one of the most crucial features to consider. Web hosting will influence your website’s accessibility, your website’s security, your website’s speed and so on. But, did you know that premium hosting solutions can also influence your website’s SEO?
There is a lot more to SEO than text, link building and keywords. There are many tasks that website owners can accomplish to make a significant difference in how their website ranks in search results. However, choosing the right web hosting solution for your website can boost your traffic more than you think.
Here are some tips on how web hosting can improve your SEO:
Make the user’s experience a priority!
In the SEO sector, there is a concept that targets the page-load speed : the faster it loads, the better it is for the user. While it is true for all websites that speed remains a priority, it is not exclusively the point. SEO is mainly for the users and potential buyers who visit your website. It’s about what they want, what they need and whether your website actually delivers the goods as it should do.
Did your visitors see what they wanted? Did the right pages load fast enough? It is fundamental that visitors see your site’s main content fast. The “secondary” content can take longer to load. This concept is called First Meaningful Paint. It’s a factor in how your site ranks because it gives your visitors what they want and Google really like it.
Then, while the page-load process can be three seconds long, your visitors will see all your significant content in one and a half seconds. This happens because the elements that take longer to load are not essential for the immediate visitor experience. Facebook, Instagram, Pinterest or Twitter logos can take longer to load, that doesn’t change anything. From the user’s perspective, the load will remain under 2 seconds.
Once the user is on your website, keeping them there is your primary objective. If Google sees visitors to a certain page and then, they come back right away within a certain amount of time, it means that the website doesn’t deliver what the visitor is looking for. If you have a slow website or irrelevant content, it can bounce your users right back to their search results, and you certainly don’t want that to happen.
Uptime is fundamental (so is the right hosting solution!)
Another major aspect of providing a high-quality user experience is uptime. If a user or Google demands your website and it’s always timing out or the server can’t return results, then your user’s experience will be disappointing. Be sure that you have as close to 100 % uptime as possible, to offer a memorable user experience to all your visitors. This will not only improve your conversion rate, but your users are more likely to come back and buy more!
There are two load-time factors that Google uses to measure your site and both can be modified by your hosting solution. The first is DNS lookup. The longer it takes for your web host to complete DNS lookup, the longer it may take for your host to start loading your page. Longer look up time can affect your site rank and your user will end buying from the competition.
The second factor is page load time. If your hosting solution uses a slow and old server, you may be in trouble. If your server takes longer than a hundred milliseconds to load the first byte, this is never good for your site traffic and conversion rates. The perfect time it should take to the server to answer a browser’s request should be half of that, so 50 milliseconds at most.
Check out our ideas for brand-new SEO strategies!
If you are ready to implement SEO strategies that go beyond keywords, links and targeted sentences, we have some new ideas for you:
- Improve your website’s security: You all heard this kind of story before. An unsuspecting business manager gets hacked regularly, hackers adding malevolent links to the website without the owner noticing. Of course, Google catches this website with unrelated links and penalizes the website’s search rank for it. To avoid this embarrassing situation, you must work proactively to keep bad links and hackers away. Choose a web hosting provider with an impeccable reputation to help you keep those hackers at bay.Measure your website’s loading speed and time to first byte. : When choosing your web hosting provider, they usually can provide you with a tool that can help you find out how long it really takes to load and communicate with all the browsers. You can test from every region!
- Consider managed hosting: When choosing managed hosting, like its names says, it makes the management of the users’ experience a lot easier. It addresses many issues that website owners generally have. Also, with managed hosting, you are paying someone else to worry about the SEO-critical backend of your website, so that you can focus on important tasks, like creating relevant and interesting content.When you decide to hire professionals to take care of your web hosting, it also means that you are ready for the unforeseen, like a spike in traffic or an unpleasant visit by hackers. If you let professional web hosting providers handle your hosting and security solution, you will have more time to create great content and do amazing work for all your users and potential users, instead of driving them off your website.
- Uptime and downtime : Fact : even the best web host servers cannot guarantee 100 % uptime. Unpredicted things can happen along the way and it’s perfectly normal. Most prominent web hosting companies will usually boast “five nines” uptime, meaning, 99.9999%.Whether you like it or not, there will always be intermittent downtime when your website will not be available for users, visitors, and search spiders. You can only hope for the lowest downtime possible from your web hosting provider.Also, the uptime/downtime of your web host mostly depends on the resources used for its servers. The higher the server specs, the more expensive your subscription will be. But, in the long-term, it will be money well invested.
- Website availability: One other feature that can affect your search engine rankings and conversion is your website’s availability. Most search engines and especially Google, don’t enjoy redirecting their visitors and users to websites that are not available. This is why they check and can remove (at least temporarily) from the index websites that have availability issues.
Your website’s availability is the responsibility of your web hosting providers. Failure to do so will result in damaging your online reputation and lead to poor rankings and conversion.
Web Hosting Server Location / Benefits of local web hosting
If you want to drive geo-targeted traffic to your website, the most effective way to do it is to have a server located in your own country. If your customer base is in a particular location, choose a server that is located in the same place or as close to the location as possible, to provide minimal latency. For example, if your website is targeted for Canada, you will want to host your website on a Canadian-based server, and so on.
However, if, for any reason, your web hosting provider does not have a data center where your customer base is mainly located, will it have an impact on your website? Yes and no. It is your choice of web hosting provider, the services they offer and the type of hosting you choose that will determine the quality of your page load time.
When choosing your web hosting provider, choose one that offers CDN (Content Delivery Network). Content Delivery Network is a network of servers located in strategic locations that store cache content. One of the main features of CDN is that it makes sure that your website loading time remains the same, regardless of your users’ location to that server, therefore reducing the world wide wait. Also, CDN will help speed up your website in different countries. However, to remain focused on your target audience, pick a hosting provider only in the country whose traffic you are targeting.
This way, you will make sure that your website will load faster in that country, due to the server’s IP, and search engines bots will determine the location of your server.
Make good use of the SEO tools at your disposal
Many tools are available to help optimize your website and e-commerce. Most of the time, they work by scanning your website’s content. Then, the information gathered is compared against the SEO influencing aspects of your website to give it a score. After, tools will go a step further and will provide strategies to help you improve your ranking on popular search engines.
SEO specialists will also analyse your website’s structure to determine if it is in a form that can be easily understood by search engines. Have SEO experts take a look at your website whether characteristics of your content such as meta-titles and meta-descriptions can be read and seen clearly by all search engines.
Also, with the right SEO tools, you can submit your website to search engines. Once your website or e-commerce are listed, a process that can take several weeks, you can use SEO tools to compare how you rank on the different search engines based on relevant keywords.
Like security, SEO is something that needs to be worked on and done constantly. By having someone working on your website’s hosting solution, you can concentrate on having the right SEO tools to make sure that your content is optimized, relevant and interesting for your users.
If you have any questions about our hosting solutions, our services, and our prices, please feel free to contact us. Our expert team at Marketing Media will be happy to provide you with all the information you need.