Innovation Diagnostics - Marketing Media

Client
Innovation Diagnostics

Technologies
Prestashop, PHP, HTML5, CSS3, SCSS

Year
2022

Innovation Diagnostics is a Canadian company specializing in the sale of equipment, information systems and specialized supplies in the field of microbiology. It serves mainly the industrial, food, pharmaceutical, environmental and clinical sectors. This company stands out for its excellent after-sales service and the wide variety of its inventory.

Strategy

Innovation Diagnostics offers highly specialized products in a specific field. We therefore opted for a Web site optimization strategy that facilitates navigation by highlighting the products. We also set up an AdWords campaign to better promote the company on search engines and increase traffic on the page.

Design

With such a large inventory of products, we focused on a modern, clean and practical look. Each product includes one or more photos so that visitors can quickly find what they need. We also used the colors of the company logo in the lettering and layout.

Development

Considering the vast inventory offered by Innovation Diagnostics, the e-commerce platform Prestashop is the best choice. Prestashop allows for better inventory management and active tracking of transactions. In addition, Prestashop offers a responsive design that can be viewed on all mobile devices (cell phone, tablet, laptop, etc.)