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Our 10-step design process for a successful logo

Post by Christian Fillion | Categories:

Client brief is received
We read it, analyze it and ask questions.
We understand the client’s products and services
Research process
We research the client’s industry and business
Research competition (but we do not copy)
We verify the industry trends
We learn about competitors’ trends
Inspiration stage
We study the target audience
We contemplate
Selection of font, color and design elements
Sketching and doodling
We draft our ideas
We take care of minor details
We experiment
We review
Scalable Design
We give the client 2 or 3 options
Feedback
We take notes from client’s feedback
We learn from feedback
Review
Submit changes
Submit additional options
Additional feedback and revisions (if needed)
Approval and file delivery

About Christian Fillion

President and co-founder of Marketing Media, Christian Fillion specializes in ecommerce solution. Entrepreneur by nature, he has over 10 years of experience in digital communications. He was also a consultant for multiple national companies in helping them define and implement successful Internet strategies..