A landing page is the destination page through which your visitors enter your website. Leading your potential customers to your Website is actually fairly easy; an adequate landing page design will convince them to remain on your site and to follow through with a specific action.
At Marketing Media, we like to conduct A/B/C/D split testing with our clients, constantly testing and analysing website landing pages so we can measure and improve conversion rates and ROI.
When creating a website for paid search traffic, you have to keep in mind four elements that can influence conversion.
A paid click greatly differs from a referral, organic or direct visit. Since you pay for each visit from Google, you must optimize your opportunities for success.
At Marketing Media, we can build a microsite or miniature version of their main website for our clients and focus on the essential elements of the products or services they offer. Microsite design allows us to maintain a greater level of control over our AdWords Campaigns. Conversion tracking is crucial for running a successful Web advertising campaign. Our task is to ensure that Google AdWords is perfectly tracked so we can deliver accurate ROI figures to our clients.
Contact us now to discuss your project!