What is Inbound Marketing?
The term Inbound Marketing was popularized by Hubspot in 2006. Compared to other marketing approaches, it covers the entire sales process, from first contact to purchase, but it does not stop there. Inbound Marketing is a philosophy that believes in the long-term relationship, loyalty and positive word-of-mouth. It is the best way to turn your visitors into prospects, and prospects into lasting customers!
Marketing has changed, have you?
The four steps of Inbound Marketing
The Inbound Marketing process works in four steps. At first, it is a matter of attracting visitors to your Website and of converting them (not necessarily through a purchase, it can be through a subscription to a newsletter, Facebook, a request for information, participation in a contest, etc.) Afterwards, this recently established relation is converted into sales. It is now time to work on the relationship with the prospect and turn him/her into a long-lasting customer.
To help your branding, we need to attract potential customers (prospects) and bring them to your website. Several tools such as SEO optimization, advertising campaigns, cost per click SEM campaigns, blogs and social media can be used for this purpose.
To convert, you must set the stage: your Website, blog, social network, landing pages, etc. This can be achieved in many interesting ways: creation of effective pages, sharing tools, a streamlined buying process, calls to action and development of customized offers for each stage of the funnel channel. Please note that, at this point, a conversion is not necessarily a sale.
Selling is the ultimate goal, but more has to be done. We must turn this into a pleasant and even memorable experience. We have to be proactive in fulfilling customers needs and foresee after-sales service, refund processing, complaints, after-purchase feedback, etc. This is where we prepare for the next step.
Suppose that by now, your customer is satisfied with your product and enjoyed his customer experience. The objective is now to make him a long-lasting customer by contacting him on a regular basis with offers, and turn him into a spokesperson for your brand, through other social media, sharing and word-of-mouth. You have to build a quality long-term relationship with your customer, to your mutual benefit.
Our favorite Inbound Marketing solutions
Many Inbound Marketing solutions can simplify your efforts by automating content creation, marketing, sales, distribution, lead management and ROI measurement.
Trust the professionals at Marketing Media
for your Inbound Marketing strategy!
With its experienced team, Marketing Media has the knowledge and the expertise to provide you with quality solutions that will exceed all your expectations.