THE ESSENTIAL GAME PLAN:

STRATEGY + DESIGN + WEB = RESULTS

How has Marketing Media helped a local retailer increase website visits by 300% in 2 years?

• The retailer: Federated Tool is a family business that has been created since 1954. Located in London, Ontario, the independent retailer offers the largest selection of tools in Ontario.
• The challenge: We wanted to offer visitors the opportunity to consult the retailer’s complete inventory on all digital platforms before going to the store.
• Strategy: An analysis of existing website data, competitors, customers and technology needs was necessary to develop our action plan. We wanted to ensure that our strategy would bear fruit quickly.
• Web platform: We selected the optimal platform based on the customer’s needs and budget and developed a contemporary and responsive design that takes into consideration ease of use for an optimal online shopping experience.
• Digital marketing: We have implemented control tools that allow us to measure the performance of all our actions in order to adapt our strategy based on real data.
• Leverage: Federated Tool’s main objective was to increase in-store sales and then start selling online. Not only did the catalogue generated online sales, it also had significantly increased sales and in-store traffic.

The results:

• 200% increase in visits in 12 months
• 300% sales increase from 2017 to 2018
• 150% increase in online transactions from 2017 to 2018