Picture This On Granite - Marketing Media

Client
Picture This On Granite

Technologies
WordPress, PHP, HTML5, CSS3, SCSS

Year
2021

Picture This On Granite is a Canadian company that specializes in the design, conception, fabrication and installation of granite memorials for the military, veterans, civic events, historical events and more. Picture This On Granite stands out for its team’s extensive technical experience, unique designs and personalized service.

Strategy

Starting with an existing website, we developed an optimization strategy to increase awareness of Picture This On Granite's services. New sections, such as a portfolio and a page dedicated to the production process, were implemented to promote the services. In addition, in order to highlight our client's target market (mainly Canada and the United States), we added content to increase referencing and the conversion rate.

Design

In order for the client to understand the nature of the products and services offered by Picture This On Granite at first glance, we implemented a visual rich in images. That's also why we added a portfolio of the different projects realized by our client, as well as some corporate videos.

Development

Picture This On Granite already has a well established market and wants to spend time on its business management. Therefore, we opted for a platform with a very efficient content management with an easy to use interface: Wordpress. The Wordpress platform allows to add relevant and rich content, to add images and to have access to a growing number of resources and plug-ins if needed.