Prestige Metal - Marketing Media

Client
Prestige Metal

Technologies
Prestashop, PHP, HTML5, CSS3, SCSS

Year
2020

Founded in 1997, Prestige Metal of Quebec City specializes in the manufacture and distribution of high quality staircase components (steel stringers, balusters, stair railings, etc.). Prestige Metal relies on the aestheticism and the unique design of its products, on the perfection of its products and services and on its concern for innovation.

Strategy

Since the customer is first and foremost a manufacturer, we have put forward an inbound marketing strategy, the first objective of which is to attract new customers and then to retain them. We designed an extensive SEO campaign, notably through targeted content, but also through an AdWords campaign.

Design

Prestige Metal's website is primarily intended for distributors in the construction and renovation industry and for commercial clients. Therefore, we relied on a design that emphasizes the aesthetics and quality of Prestige Metal's products, especially through a portfolio.

Development

After having clearly evaluated the needs of the company, we opted for the e-commerce platform Prestashop. This platform offers a responsive design that allows the website to be viewed on all mobile devices. In addition, Prestashop allowed us to customize the website to the maximum and attract customers from elsewhere in Canada and the United States.