Call tracking

Marketing Media offers to all its clients a fully integrated call tracking solution. Through our platform, we can monitor, measure, record, and score calls generated by your advertising efforts.

With dynamic phone number insertion (a technique that consists in routing a call to various phone numbers on your site based on the visitor’s source), Marketing Media can show you accurate cost-per-call data for each of your campaigns.

All of our clients can access our software platform through a private login screen, where they can listen to phone calls in real time.

All phone call data is linked to your Google Analytics profile, and phone calls appear as goals on your analytics reporting package. We can easily help you define the exact cost of each call, as well as the exact ROI from the Adwords campaigns we manage.