GBP Performance - Marketing Media

Client
GBP Performance

Technologies
Prestashop, PHP, HTML5, CSS3, SCSS

Year
2021

GBP Performance is a Quebec-based company specializing in the sale of performance parts and accessories for cars and trucks, and in tuning (COBB Pro-Tuner) for Mazda and Ford. The company distinguishes itself by the great diversity of its inventory and by the technical expertise of its team.

Strategy

In order to meet the company's expansion needs, we focused on a strategy to optimize the website, with, among other things, a more fluid navigation and the addition of product sections. We also set up an AdWords campaign to maximize the site's visibility on search engines.

Design

Since GBP Performance offers highly specialized products, we opted for a design that highlights the products (images for each product on sale) and for a visual that is easy to navigate for the visitor. We also used the colors of the logo, red, for the lettering and layout.

Development

For this online business, the multifunctional e-commerce platform Prestashop was ideal. This platform is an easy management tool and makes it easier to add visual and technical content. It also has a responsive design adapted to all types of mobile devices (cell phone, tablet, laptop, etc)