Mobile homepage key points

A desktop homepage serves mostly as an all-in-one welcome page, promotional space and messaging center. However, the mobile homepage should focus on connecting users to the content they are actually searching for.

When it comes to mobile websites, speed should always be the priority. With over ten years of experience, Marketing Media recommends four principles if you wish to build a mobile homepage that quickly links users to what they want.

• Keep calls-to-action front and center
• Keep menus short
• Make it easy to get back to the home page
• Do not let promotions take up all the space

Overall mobile design

Mobile users will surely notice and appreciate the little things you do to improve their experience. Once again, here are a few valuable tips to help you.

• Optimize your entire website for mobile
• Don’t make users pinch-to-zoom
• Create tappable and expandable images
• Tell users which screen orientation works best
• Keep your user in a single browser window